A 0% food chain is our big hairy ambitious goal. How? By building and scaling local, commercial companies that radically improve professionalism and efficiency across the domestic fruit and vegetable value chain, starting in Kenya.
Nearly 50% of harvested fruit- and vegetables in Kenya is lost before it reaches the customer. At the same time many people suffer from malnutrition and shortages of micronutrients. Kenya already is a net importer of many fruit and vegetables and with a third more mouths to feed in 2050, food security should be the no. 1 focus.
Increasing food security and nutritional value of food eventually also increases the farmer’s income and enables him or her to invest in new sustainable and more efficient ways of producing. Reducing post-harvest food loss is a flywheel to driving sustainable change in the Kenyan food system.