2 billion people suffer from hidden hunger, vitamin and mineral deficiencies that can have severe negative implications for growth, immune system health and cognitive functions. To tackle this Happiness Fortified are developing an extremely affordable fortified whey-based drinking yogurt to provide low-income families with access to vital nutrients and stimulate local economic development for smallholder dairy farmers.
Whilst access to food has steadily increased in Sub-Saharan Africa in the last decade, the nutritional content of what is available is often poor. Founded in 2017, Happiness Fortified have created a drinking yogurt, ‘yogies’, which solves hidden hunger by providing all necessary macronutrients at an affordable price point and in a product that fits current consumption habits.
Happiness Fortified and Enviu are now replicating the production and sales of yogis to Uganda with the ambition of providing every family in Sub-Saharan Africa with sufficient nutrition. In 2022 they aim to be active in Kenya, Uganda and Ethiopia.