An e-commerce business in Indonesia serving fresh and organic produce from local farmers directly to urban consumers through a fully reusable, circular delivery system. In June 2019 Enviu joined forces as co-entrepreneur of Kecipir to scale this impact-driven company. We’re going to scale Kecipir with the aim to reduce 1.5 million tons of plastic reduction by 2020, and 1.5 tons per month by 2022.
On Java alone, 80% of fruits and vegetables are wrapped in single-use plastic which have no value in the informal recycling system. Using Kecipir, consumers have convenient and affordable access to organic produce (on average 30-100% more expensive than on Kecipir’s platform). At the same time farmers get a 40% increase in profit due to a fair and direct market.