At Lakshya, we are building financial products that can be used by urban underserved. Typically, our target segments include cab drivers, auto drivers, delivery guys, blue-collar workers who are earning in the range of Rs. 15000- 30000/month. We aim to bring ease in the lives of people by improving their financial health.
Like any other start-up, we are looking for the next big idea. We are passionate about our customers and constantly looking for ways to reduce their financial pain points by leveraging modern technologies. We focus on product innovation which can be integrated into the lives of customers to fill the market gap. We do this by keeping our design simple, leveraging human behavior and focusing on product utility. We want to build on ubiquitous payment apps to develop the next level of solutions which can be used by customers to better manage their financial lives like sending their kids to school or funding their business to increase earning capacity or insuring their family against any mishappenings.
Lakshya is backed by Enviu, a Netherland based impact investor building scalable and innovative companies across Asia, Africa, and Europe to drive social inclusion and sustainability.
Company’s Current position:
Lakshya is a 1.5-year-old Bangalore based social startup. After working with varied segments like field-level health executives, factory workers, etc. we now want to focus on auto drivers starting in Bangalore. In partnership with ICICI Mutual Fund, Lakshya has built a simple savings solution in which customers can save as low as Rs. 5 per day. We are soon going to launch the app in Bangalore with auto drivers in partnership with different gas agencies and unions. Going ahead, Lakshya wants to drive savings through targeted customer engagement and linking daily savings to the end-user in a more tangible and transactional manner to keep customers motivated for saving regularly to achieve their goal.
Key Skills of Business Analyst
- Ownership attitude and ability to self drive the business
- Contextualize customers’ needs into business requirements
- Able to translate product requirements to app developers
- Understands Kannada
Likely scenarios he/she has to handle
Scenario 1: Test different methods to engage customers on the app to drive his savings behavior e.g. leadership board, step up incentive (reward increases as customer commits for higher savings)
Conducts a/b testing with the target segment to derive at the preferred user method/s
Runs prototype testing to improve the design
Scenario 2: Test which product is likely to succeed among the target segment – e.g. credit or insurance
Design testing methods and define success metrics to adopt a product
Conducts primary research with target customers
Based on testing with customers, provide a likely scenario for the uptake of the chosen products
Scenario 3: Build the customer’s preferred method of engagement into the app ; Integrate product into the app
Put the customers’ requirements into the business requirements doc
Engages with developers to take them through the business requirements
Divides the requirements into the specific milestone
Get buy-in from developers and fix the timeline
Follow up with developers to ensure on-time product delivery
Scenario 4: Define app analytics metrics for different stages of customers’ usage
Measures the analytics to understand key challenges in app usage
Define the problem in app after validating with the customers
Suggests changes to overcome the challenges in app and improve the usage
Scenario 5: Issues in the regular app usage
Troubleshoots the problem in collaboration with relevant stakeholders
Why you should apply? If you
- Enjoy understanding of complex social problems
- Looking to create an impact by tackling such social issues
- Want to get a 360-degree view of building a business
- Enjoy working for self
- Looking for more than a routine job
We are looking for passionate people, who can deliver solutions for a complex social problem. If the work looks exciting, then we can find the right remuneration for you.
Position: Full time
24/4 Haudin Road, Ulsoor, Bangalore – 560042, Google map location
Get in touch with Nishant Kumar (Co-Founder) at +91-9005081605 or via email at firstname.lastname@example.org